Design of a touristic product to diversify the economic base of the agroecological farm "La María" in Pinar del Río, Cuba
Projeto de um produto turístico para diversificar a base econômica da fazenda agroecológica "La María" em Pinar del Río, Cuba
Keywords:tourism, development, sustainability
Agroecological Farm "La María" stands out for its productivity and efficiency. Its economy is based exclusively on agriculture and the production of some fruit derivatives. For several years, the possibility of diversifying the activities in the area has been handled, promoting sustainability and the protection of nature. Considering the importance tourism has acquired for Cuba in recent years, this design proposal for tourist use of the farm is made. The latter has several tourist potentialities and natural and cultural heritage to develop rural tourism. The main steps for the design of a tourist product, evaluation and assessment of tourist resources, a proposal for its practical use and a final product recommendation on the eve of its exploitation were followed. The entire proposal was based on sustainability principles and the preservation of the environment. Due to the growing demand for projects that promote local development in Cuba, this proposal is highly significant. Diversifying tourism products makes it possible to satisfy the increasing expectations of tourists arriving in the country.